SEO Copywriter (iWALK Free)

The iWALK is an ingenious crutch that makes it possible for people to walk unencumbered while recovering from a lower leg injury or learning to live with a lower leg amputation. (Read about it here.) The southern California-based company maintains 19 authoritative articles about lower leg injuries for which the iWALK is generally a good fit. The articles had never been updated, however, and were due for an SEO overhaul to help attract more attention from people looking for information about their injuries—and who might be interested in purchasing an iWALK.

I conducted long-tail keyword research for each article’s most relevant terms and phrases, then edited the articles with an eye toward answering the top questions people are asking in Google and incorporating the top keywords and phrases, particularly those with low keyword difficulty scores. Finally, I posted the articles to the company’s website, making sure image files and organization worked together to help the pages rank well in Google—with an eye toward getting as many pages as possible into Google’s top 10 rankings.